Citizen secures Hundred partnership

In March, Synonymous Sport were delighted to confirm that our client Citizen Watch UK had secured a multi-year sport sponsorship with The Hundred, the UK’s premier white-ball cricket tournament. They will be the Official Timekeeper for the next three years.

Our team has worked with Citizen for the past 6 months, during which time we have learned about their business and their goals. This allowed us to thoroughly research the market for a sport sponsorship opportunity to deliver on their objectives.

The Hundred was a standout option, with the perfect audience demographic, top class hospitality and excellent brand exposure.

We are equally thrilled to confirm we are now supporting Citizen to activate the partnership this summer. Watch this space for some updates over the next few months!

About Synonymous Sport

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