Meet the Team…
Darrell Fox
Founder9 years of commercial experience at Essex Cricket
20 years of sport commercial & marketing experience
Delivered over £20m of successful sport partnerships
Global contact portfolio of leading brands
Established routes into a wide variety of sports rights holders and players
Andrew Stone
17 years’ experience delivering global sponsorship campaigns across football, rugby and cricket.
Worked with leading brands including Just Eat Takeaway, Enterprise Rent-A-Car, Lidl, NatWest, Reebok and The FA.
Seven years working with UEFA on multi-market partnership programmes.
Extensive experience across major rights holders including UEFA, Six Nations Rugby, RFU, WRU, SRU and ECB.
andrew.stone@synonymoussport.com
Head of Partnerships, Strategy & Research
Heidi Martin
Executive Assistant20 years of operations, general management and business ownership.
Extensive experience in strategic planning, process optimisation and financial management.
Successfully led SMEs through significant growth phases and £ multi-million sale to a FTSE 100 company.
heidi.martin@synonymoussport.com
Tom Mallams
Partnership Campaign Manager2 years of marketing experience for a global QSR brand managing 8 partnerships simultaneously
Delivered multiple player appearances with Internationally recognised talent
Worked with leading sporting organisations across Rugby and Football
tom.mallams@synonymoussport.com
Ben Conway
Senior Partnership Campaign ManagerSix years of commercial experience at Colchester United Football Club.
Managed a portfolio of five and six figure partnerships across a range of assets.
Vast experience delivering advertising and sponsorship rights with national brands as well as successful in person activation campaigns, player appearances and hospitality experiences.
ben.conway@synonymoussport.com
Stanley Sewell
University Student at UCFB studying Football Business
Experience in event co-ordination for The National League Trust and at Wembley Stadium
Contributed to both grassroots campaigns and national sports partnerships, as well as possessing 2+ years’ experience in the education sector as a tutor.
Commercial Partnership Assistant
Rob Short
11 years of sports & leisure marketing experience.
Worked across multiple sports globally, as well as on Commonwealth Games 2022, Rugby World Cup France 2023 & Paris 2024.
Delivered over £11m of revenue, with demonstrable experience of building, engaging and monetising digital audiences.
Rowan Prosser
6 years of video production and editing experience in the Creative Industry
5 years working in the Premier League, creatively bringing brand & partnership activation to life.
Working with leading sports clubs and brands such as Chelsea FC, Dr Martens, West Ham United, Google Pixel, Burberry, Lotus Cars, Sky, and more
Filmed and edited content that combined, generated over 200 million views in 2022.
Video Producer
